Escaping the Build Trap
Problem-solving
Become a product-led organization
from Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri
How to Apply This
- Gather customer feedback.
Collect customer feedback through surveys, interviews, and other methods to understand their needs, pain points, and preferences. Use this information to inform your product decisions and strategy. - Equip product managers with the right tools.
Equip your product managers with the necessary tools, skills, and frameworks to be successful. Provide them with training in customer discovery, product strategy, design thinking, agile methodologies, and more. - Allow product managers to focus on value.
Give your product managers the freedom to focus on delivering customer value rather than just adding more features. - Prioritize customer value.
Put the customer first by prioritizing customer value over feature delivery. Use customer feedback and data to inform your product roadmap and make sure that every feature or enhancement adds value to your customers. - Embrace experimentation.
Reduce uncertainty by adopting an experimental mindset. Encourage your product team to test assumptions, try out new ideas, and iterate quickly based on customer feedback. Use metrics and data to measure the success of your experiments and inform your product decisions.
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