12 Months to $1 Million

Develop complementary products

Instructions

Launch your first product to build a dedicated audience.
Start with a unique, high-quality product that addresses a specific need or desire in your market. This product will serve as the entry point for customers to start their journey with your brand. Reflect on what unique value this product offers and why customers would choose it over competitors.
Monitor sales and customer feedback closely.
Once your first product is on the market, track its sales performance and listen carefully to customer feedback. Use this data to understand what your customers appreciate and what could be improved. This will guide your decisions for future products. For example, if customers praise a particular feature, consider how you can incorporate similar features in upcoming products.
Develop and launch a second product that complements the first.
As your brand grows, explore developing a second product that addresses the next needs of your customers. You may refer to the feedback and buying patterns of your customers from your first product to understand these needs. Remember that your second product should complement the first product and enhance the customer experience. For example, if your first product is a yoga mat, your second might be a yoga towel or block.
Leverage the snowball effect by cross-promoting products.
Once you have multiple products, create bundles or promote them together. You may use the success of your first product to boost the sales of your second product and vice versa. This encourages existing customers to try your new offerings and helps maintain momentum in sales across your product line. Consider special promotions where buying two or more products together offers better value or solves a complete set of problems for the customer.