Obsess over customers. Pay attention to your customers' interests and demands. Determine the ways to gain their trust and act upon them.
Act on behalf of the entire company. Every time you make a decision, make sure to always think long-term and never sacrifice long-term value for short-term results.
Innovate and simplify. Foster innovation within your team. Be open to new opportunities and ideas, and always find ways to simplify.
Be right a lot. As a leader, you need to have strong judgment and good instincts. You also need to seek diverse perspectives to disconfirm their beliefs.
Learn and be curious. Keep on learning and always seek to improve yourself. Look for new ideas and focus on exploring possibilities.
Hire and develop the best. Raise the performance bar with every hire and promotion, recognizing exceptional talent and coaching others.
Insist on the highest standards. To deliver high-quality products, services, and processes, you need to have high standards and encourage your team to do the same.
Think big. Leaders create and communicate a bold direction that inspires results by thinking differently and looking around corners to serve customers.
Be biased for action. Take calculated risks and act quickly, as many decisions and actions are reversible.
Be frugal. Learn to accomplish more with less. Use constraints to breed resourcefulness, self-sufficiency, and invention.

Incorporate Amazon's leadership principles into your company

How to Apply This