Way of the Wolf
Sales
Appeal to the emotional and logical mind
from Way of the Wolf: Become a Master Closer with Straight Line Selling by Jordan Belfort
How to Apply This
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Make an intellectual case.
Include actual facts and figures, features and benefits, and the long-term value proposition specific to each client. -
Paint a picture of the future where the prospect has bought your product and feels good as a result of using it!
The goal is to inspire positive emotions in them.
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