Appeal to your audience’s croc brain
Instructions
- Get the pitch past the listener’s croc brain.
Present your information in a simple, clear, non-threatening manner and give concrete, concise evidence of major benefits for your audience. Take out abstract language and add visual cues. - Open the pitch with pleasant novelty.
Make your opening novel intriguing and pleasantly unexpected. Get the person’s croc-brain excited to lean in and learn more.
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