Be a likable savage
from The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil
How to Apply This
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Find your brand mentions.
Respond when your brand is mentioned and create genuine relationships with your customers. Focus on understanding their needs and desires. -
Find your brand mentions alongside competitors' brands.
People can mention two brands if they have problems with either one of them. You have an opportunity to win a new customer or to prevent losing one. -
Find your competition’s mentions in a specific context.
When people express dissatisfaction with your competitor’s services, join the conversation and offer to provide what your competitor lacks. -
Address the negative reviews of your brand.
A lot of brands ignore negative comments addressed to them. Address the problem with a customer and show them that you care about what they have to say.
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