Be authentic in any situation, so that you can always bring your best to life.

Glenn Beck and Andrew Zimmerman, successful media personalities, both discovered that people are starving for authenticity. Glenn Beck is a leading American political commentator, author, and co-founder of Blaze Media (a multiplatform news and entertainment network available on television, radio, and the internet which receives between 30 and 50 million unique visitors per month). Andrew Zimmern is an award-winning TV personality, chef, writer, and teacher. Both discovered that audiences will accept you, warts and all, as long as that’s who you really are. Their ongoing success is proof of the effectiveness of being yourself. It is a win-win for all involved, as it is so empowering and much less work to be yourself.

1. Reflect on your values and personality.
   Consider the way you deal with people, situations, etc.

2. Be authentic from day one at a job, a meeting, or any interaction.
   You must be authentic from moment one. You can never take that back. That’s who you have to be from then on.

3. Be willing to fail or succeed based on who you really are.
   What you are is right for whatever it is you’re doing.