Be intentional about your actions.

Determine who it is for.
Why do you want to help people experience positive change through your creative work? Who is it for? Find out their beliefs, their fears, and their desires.

Prepare to explain the change you're trying to implement.
Preferably to yourself.

Care enough to commit to making that change.

Ship content that speaks to the target audience.
Once you know who and what it is for, you can watch and observe the outcome to see if your intervention was successful.