Be market-driven instead of marketing-driven.

Being marketing-driven is a dead end because this approach is focused on tricks and squeezing one more dollar out of each interaction instead of on the customers. Market-driven means that you are focused on the market—on the people. You think a lot about their hopes and dreams and how they feel using your product or service.

1. Hear the market. Listen to it.
   Or even more important, influence it, bend it, and make it better. Be market-driven.

2. Don’t be marketing-driven.
   Don’t look for the latest tricks, implement all of the Facebook data hacks, or try to squeeze one more dollar out of each advertisement.