Become an expert within four weeks in the industry in which you create a product.

Some product ideas that you have might require you to be an expert in the industry, for example, if you would like to make a DVD of yoga lessons. And there is a difference between being perceived as an expert and being one.

You can easily start being perceived as a top expert in almost any industry within four weeks.

1. Join two or three related organizations.
   You can do this online.

2. Read the three top-selling books.
   Summarize each one on one page.

3. Give one free, one- to three-hour seminar.
   Do this at the closest well-known university. Use posters to advertise. Then do the same for big companies.

4. Offer to write one or two articles for a related magazine.
   Steps 1 through 3 will give you credibility.

5. Join ProfNet (or a similar online service).
   It’s a service that journalists use to find experts in specific industries.