Never Eat Alone

Broadcast your brand

Instructions

Broadcast your brand.
Once you have defined your professional brand identity, demonstrate your value and raise your profile at work by taking on extra projects, sending ideas to your CEO, joining convention panels, and contributing your content to online publications and company newsletters.
Send press releases.
Learn how to write press releases. If a current event or famous person is relevant to your content, create a press release that ties your story into the news. This will make your story more appealing for a reporter to follow up on.
Learn the media landscape.
Allocate some time to reading publications that are relevant to your industry. Learn what types of stories they cover and which audiences they serve. This will give you an overview of which publications and journalists will be most interested in your story when the time comes for you to share it.
Find an angle.
When you seek media coverage, make your pitch compelling by identifying an original and relevant angle. For example, if you are about to open a new pet store, you could present your story to a business magazine by highlighting how your store exemplifies an entrepreneurial boom in the area. In your local paper, you could highlight how your new venture is relevant to your local community. Neighborhood or local papers will also be interested in something you are doing that is unique such as selling a rare animal.
Start local.
Build a database of local magazines and newspapers. These can include college papers, neighborhood papers, or digital newsletters you receive. Sharing your content with small publications will start to build brand awareness and help you to learn how to work with reporters.
Perfect your sound bite.
Practice telling someone why they should write about you in ten seconds or less. Identify your story’s three most interesting talking points and describe them in a fast and engaging way. People working in the media are busy and appreciate succinctness.
Broadcast your broadcasting.
When you do get featured in an article, share it to attain more coverage. Post it to your social media accounts, share it with your alumni magazine, and email it to your contacts.