Build a professional website for your business
from See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz
How to Apply This
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Hire a highly skilled and experienced developer
Work with developers who have amassed many years of experience in the field. -
Sign a contract with the web developer
Get a lawyer to look at the contract before you sign it. This will protect you in areas concerning ownership of design, code, and intellectual property. -
Work with designers and developers who are moderate with pricing and not those who are too cheap.
There is no point going for the cheapest designers who offer nothing innovative, no exciting features, and no user-testing. -
Select an appropriately secured payment gateway.
Gateway options are usually embedded in the systems of websites' stores, whereas online store builders like Shopify offer their own gateways, but if they don't have one, they will ask you to choose options like PayPal and Stripe. -
Integrate your website with important tools.
For example, you could integrate your website with email marketing software like Mailchimp and social media platforms like Facebook, Instagram, Pinterest, and YouTube.
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