Build a winning integrated marketing plan.

Instructions

Craft your message.
Integrate your brand mission and the universal truth your brand stands for into your marketing message to keep everything aligned.
Set SMART goals.
It's important to have SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and to share them with everyone on your team.
Identify your target audience.
It’s highly likely that within your target audience, there are smaller subgroups. You can effectively deliver your brand story to these audiences by listening to and gathering feedback from them and then creating personalized stories for each audience segment.
Select your channels.
To drive your brand story message, make use of every channel available since consumption and engagement are the main goals of brand storytelling.
Measure your success.
Consumption and engagement are the two most important metrics to consider when you’re measuring if your story landed well or not.