Build real relationships with the influencers who market your product
from Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday
How to Apply This
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Invite influencers for a tour of your office/factory
Show them around, answer their questions, etc. Basically, help them learn more about you and what you have to offer. -
Send influencers free samples
Get them to engage with your product/service more. See what they like and don’t like. -
Help them out wherever you can
For example, if you hear that an influencer is struggling financially, buy some ads on their website. This will help you build a strong relationship with them. -
Once you are friends, you can ask them for favors
When you have built a strong relationship with your influencer(s), it will feel natural to ask them to help you publicize something.
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