Clarify your brand’s message to see where it fits with your customer’s story

Ask yourself, “What is my message?”
Write the answer down. Often, what we think we are saying to our customers and what our customers actually hear are two different things.

Ask yourself, “Is my message simple, relevant and repeatable?”
The essence of branding is to create simple, relevant messages we can repeat over and over.

Ask yourself, “Can my team repeat it in a compelling manner?”
This will help customers figure out your offer quickly.