Building a StoryBrand
Branding
Collect and tell stories of transformation
from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
How to Apply This
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Create a survey that customers can fill out
The five questions most likely to generate the best response for a testimonial are:- What was the problem you were having before you discovered our product?
- What did the frustration feel like as you tried to solve that problem?
- What was different about our product?
- Take us to the moment when you realized our product was actually working to solve your problem
- Tell us what life looks like now that your problem is solved or being solved
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Copy and paste the answers to build a client case study
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Create a video testimonial
Invite customers to be interviewed and use the same questions. Edit various customer’s testimonials into one video and feature it in your website.
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