Create a ‘godfather’ offer

Write out the benefits and features of your product.
Why do they need to buy it?

Answer the essential starting questions about your offer.
Ask yourself: What are you selling? What is the cost? Who is likely to take action right away? How can your customers buy it?

Price your product(s) correctly.
Offer a low-end price to start or for your main offer, but if you have other products, try to upsell them with a larger offer and price tag. If your product carries a heavy price tag, allow your customers to pay in installments.

Offer premiums and bonuses for your offers.
To make your offer more exciting, introduce a limited-time bonus or premium to those who buy your product(s) today.

Create a power guarantee.
Take the risk out for your buyers and create a 100-day or month guarantee for their money back.

Make outstanding but liable claims.
Make big outstanding claims you can back up and create urgency through a “limited time offer” or “special introductory offer” to encourage immediate action from your buyers.

Combat resistance by knowing customers’ objections.
Get clear on what are likely the objections to your product’s offer and how they can overcome them. Write down three objections to your product’s offer and how they can overcome them.