Create a lead generator

Instructions

Create your lead generator
Pick one the following options:
- A downloadable guide: A PDF specific to your field
- An online course or webinar: A free short course
- Software demo or a free trial
- Free samples of your product
- Live events: even if you are small, hosting a quarterly class can work wonders
Give it an irresistible title
Look at examples from other successful businesses:
- “5 Mistakes People Make with Their First Million Dollars” (PDF)
- “Cocktail Club: Learn to Make One New Cocktail Each Month” (monthly live event)
- “Becoming a Professional Speaker” (free online course)
Keep a running list of lead generator possibilities
If one strikes you as strong, create a version of your own
Feature the lead generator on your website
Create a pop-up that appears after 10 seconds of browsing your webpage, offering your resource to the user.