Create a lead generator
from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
How to Apply This
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Create your lead generator
Pick one the following options:- A downloadable guide: A PDF specific to your field
- An online course or webinar: A free short course
- Software demo or a free trial
- Free samples of your product
- Live events: even if you are small, hosting a quarterly class can work wonders
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Give it an irresistible title
Look at examples from other successful businesses:- “5 Mistakes People Make with Their First Million Dollars” (PDF)
- “Cocktail Club: Learn to Make One New Cocktail Each Month” (monthly live event)
- “Becoming a Professional Speaker” (free online course)
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Keep a running list of lead generator possibilities
If one strikes you as strong, create a version of your own -
Feature the lead generator on your website
Create a pop-up that appears after 10 seconds of browsing your webpage, offering your resource to the user.
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