Create a PR storm and build momentum for your start-up

Instructions

Network and build relationships with journalists.
You may focus on inbound-outbound warm blogger outreach, tap local press connections or choose a press release service that includes blasts to journalists.
Establish your own start-up blog and post shareable and quotable content related to your industry.
Consider publishing new infographics, then emailing key bloggers to encourage them to share them.
Hire a professional freelance writer to create your press releases.
Press releases can cover product/service launches, casting calls for early adopters, new/closing funding rounds, crowdfunding, new staff appointments, events, the founding story, key milestones, and product/service trends.
Include clear calls to action in your press release.
For example, add a call for more interviews and a phone number, targeted landing page link, and URL for pre-orders or links to a crowdfunding page
Track and measure the performance of your different PR approaches.
This way, ROI can be effectively tracked, and future PR can be maximized.