Create content that portrays your brand accurately
from Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
How to Apply This
-
Create content that builds trust
Blogs are a great starting point, then build social media presence, encourage and monitor online ratings/reviews as well as secure testimonials from satisfied clients. -
Create content that educates
Develop a core story about your business in a white paper or e-book, deliver presentations, workshops and seminars (online and offline), provide FAQs and client success stories. -
Build a content-generation system
Follow the six-step approach to developing a content system that builds momentum for your business. -
Create an offline marketing kit
Include a case statement, difference summary, ideal client description, marketing story, product or service offerings, testimonials, case studies, FAQs, articles, processes and checklists.
Why Use Mentorist?
- Track your progress and build lasting habits
- Get personalized reminders to stay on track
- Access hundreds of book summaries with actionable steps
- Transform knowledge into action in just 15 minutes a day
Ready to Take Action?
Download Mentorist to track your progress, get personalized reminders, and turn this insight into a lasting habit.