Create the right purpose statement for your organization

Instructions

Make it relevant.
The purpose statement should speak not only to your customers but to your employees as well.
Ensure that it relates to the products and services provided by the company.
Make it operational on different levels.
The purpose needs to work on a macro level for large initiatives, as well as a micro level for everyday issues.
Evoke emotion and differentiation.
The statement shouldn’t sound like it applies to just any company. It should be unique, pithy, and powerful.
Make it enduring.
A good purpose statement should be as relevant in the future as it is today. So avoid fleeting terms and concepts.