Decide where, when, and how to post content
from Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Díaz-Ortiz
How to Apply This
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Choose a few social media platforms to promote your brand.
Get to know your audience and choose the most suitable social media platforms. -
Use digital scheduling tools.
They will help you maintain consistency. -
Create different types of posts.
These posts can be testimonials, blog posts, images, videos, statistics, selfies, etc. -
Use pattern disruptions
Occasionally break your social media patterns. This may result in your followers wanting more content from you.
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