Determine the core focus of your business

Meet with your leadership team.

Ask your team, ‘What is our reason for being?’
This refers to the purpose of the business.

Ask your team, ‘What is our niche?’

Debate and talk as a group.
Analyze your team’s answer and discuss defining statements that describe your organization.

Write down your core focus in three to seven words.
A core focus is written in simple language; it’s big and bold, has an ‘aha’ effect, comes from the heart, involves everyone, and is not about money.