Brand Storytelling
Branding
Develop a customer-centric brand
from Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez
How to Apply This
- Allow your customer to be Batman and your brand to be Robin.
Your brand can serve as a sidekick to help your customers prosper with your products and services. - Prioritize customer-centricity.
Every team member should know your ideal customer's needs, wants, and tendencies well and be willing to provide them with the best service possible.
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