Develop focus charisma.

Focus charisma is good for almost all business situations. It’s great for professional services, like lawyers or financial services.

1. Cultivate your ability to be present.
   In order to do this, you can use the techniques presented in Chapter 2.

2. Be aware of displaying too much power.
   This may lower your focus charisma significantly.

3. Show some warmth.
   It doesn’t have to be your strong side. Just don’t exhibit too little of it.