Develop impactful service communications

Make your service visible and make the prospect comfortable.
Find out what prospects want, what they need, and who they are. This takes time, but it is worth it as it can make the sale.

Deliver one clear message that communicates your point of distinction.
Saying many things usually communicates nothing. If you give your prospects lots of different messages, they are likely to remember things that aren’t important and forget the real points of distinction.

Follow the ten Dos and Don’ts of marketing communications.

Create visuals that are consistent with your service.
Ensure your business cards, reception area, advertising, and visual symbols are consistent with your service. Deliver quality and the perception of quality.

Make your service easy to buy.
Good marketing focuses on the buy. Consider:
 - How clear is your offer?
 - Can the prospects sample the service, thereby reducing risk?
 - How clear is the price?
 - How easy is it to buy?

Deliver engaging advertising campaigns to boost publicity.
More people learn about your service if you advertise. Focus on what makes your service interesting to a publication’s readers and create a great story.

Write a mission statement.
Create a specific, concrete statement of measurable objectives and clear targets, so your employees understand how they will achieve the mission. Monitor success.

Review all the communications you send to clients and prospects.
Ask yourself: How does it feel? Does it sell happiness? Or the hope of it?