Develop your marketing plan, budget and calendar

Establish marketing goals – Consider vision marketing goals of where you see your company in the future as well as tactical goals to achieve these objectives.

Determine how to measure marketing success – Create a wall-sized poster that outlines critical goals for everyone to see.

Create a marketing budget – Determine how much a new client is worth to your business vs. how much you can afford to invest to acquire a new client.

Generate a marketing calendar – Create a calendar to track marketing activities and act as a visual marketing project management system.