Discover, articulate, and live your "why"

Instructions

Identify your "why."
What is the purpose, cause, or belief that drives you and your team? Your "why" should be a statement that inspires and motivates you and goes beyond just making money.
Share your "why."
Once you have identified your "WHY", the next step is to share it with others. This involves being open and transparent about what drives you and your team, and why you do what you do.
Live your "why."
Take actions that are in alignment with the things you say. This will add to the trust and loyalty others feel toward you.