Establish a brand mission statement that helps your audience stay connected to you.

Instructions

Map out your story topics.
Describe who and what the story is about.
Develop your story mission.
Write down what you hope to accomplish by telling the story. What is the ultimate purpose of your brand story?
Establish your brand attributes.
Think about your brand’s identity. How would you describe the personality of your brand based on it?
Establish your key audiences.
Briefly describe who this story is intended for. Who are the specific audience(s) your brand serves?
Find the feelings.
Describe what feelings you hope to evoke from your audience by telling the story.
Determine how you can make your story believable.
What are some key points in the story that support your message?
Establish your story tone and manner.
Describe the tone and manner in which you would want your brand story to be delivered.