Expand your reach

Produce great content and use hashtags.
This will help your brand engage with existing and new followers. The hashtags should be as general as possible, which will make your posts highly searchable.

Use influencer marketing.
Influencers in your niche can help you boost your brand’s success by posting about it.

Use paid advertising.
By choosing a certain demographic, you will be able to reach new followers that might be interested in your brand.