Brand Storytelling
Branding
Find your brand’s vulnerability
from Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez
How to Apply This
- See your brand as a human.
Sharing your previous misfortunes and human errors can be the most creative way to reach your consumers. - Set boundaries.
Determine what vulnerability means to your brand and brand story, how much vulnerability you are willing to convey, and what is completely off-limits. - Bring in reinforcements.
Let your employees share their personal struggles while creating and delivering the product or service your customers love. This shows another side of your brand’s vulnerability. - Stay flexible.
Embrace the fact that you will not be in total control of the story.
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