Follow the 80/20 rule of social media accounts deposits and withdrawals

Create and post original content.
Create articles, blog posts, quotations, impactful images, and videos relevant to your brand.

Read content in your niche and curate it.
You can change the headline, comment on it, or paraphrase it, but always reference the source.

Post testimonials.
Potential customers would love to hear how your brand has solved somebody’s problem.

Create posts with a call to action.
These can be impactful images or videos.