Follow the key points for social media success

Be real.
Even if you are one of the biggest brands in the world like Nike, Coca-Cola, or Walmart, today’s consumer doesn’t want to be sold to; they want to be engaged. Influencer marketing works because it’s built on real people with a voice and thoughts to share with their fans. They are also entertaining. Brands and companies should prioritize people above ideas.

Be relevant.
You don’t need to be on every platform, but you need to be where your customers are. DJ Khaled has shown the magic behind authentic storytelling on the right platform, the kind of storytelling that could bring people together and create communities around a certain individual or brand.

Focus on the path to purchase.
Companies today are struggling with social media because they’re focusing on the end-game (the sale) versus the path to the purchase. This path involves brand awareness, engaging with your audience, and acknowledging who your customers are.

Celebrate success.
Whenever someone buys from your company and shares an online review, tweets, or tags your brands, that’s an opportunity to acknowledge your customer and celebrate the occasion.

Win more.
Consistency is what will help you win more. What helped DJ Khaled and Kim Kardashian West become two of the most recognized faces online isn’t their looks or last names but being consistent in your face through your iPhone screen. Social media is a 24/7, year-round operation. Brands who make the most noise combined with getting others to share their posts are the ones who will ultimately win the most.