For asset managers, help your clients make better investment decisions

Offer your investors a range of portfolios that have varying degrees of risk.
If you’re an investment company, offer your investors specific portfolios that fit their lifestyle. One example is letting them choose either a conservative, moderate or aggressive portfolio depending on their risk preferences. This will help them strategize how to maximize their allocation between risky stocks and safer bonds.

Offer investors investment options based on the year they expect to retire.
You can offer targeted maturity funds that specify the investor's expected retirement date. During the early years of an investor’s career, the manager selects risky assets such as stocks. But as the investor’s retirement date approaches, the manager adjusts the allocation away from stocks and toward bonds.

Provide investors with options based on their level of investing knowledge.
If an individual is new to investing, offer them a default fund selected and run by experts. If they have some investing experience and want to be slightly involved in decision-making, offer them a small set of balanced funds. But if an investor wants to be fully involved, offer them a range of mutual funds and let them invest as they wish.

Use visual displays to show investors the result of their investment decisions.
Instead of telling investors about complex concepts such as savings rates, expected rates of return, and volatility, show them images of what their investment can purchase after retirement. For example, if an investor wants to invest the minimum amount, show them a small, rundown apartment to illustrate what they’ll be able to afford with their savings. If they invest a higher amount, show them an image of a house with a pool.