Hack Facebook’s algorithm

Create a group for “super fans” and enthusiasts.
Facebook’s algorithm promotes content from friends, family, and groups. Create a group that includes your audience members to increase your content's visibility.

Maximize engagement in the first hour of content posting.
Facebook’s algorithm can auto-detect and filter out content based on keywords and engagement actions, making the first hour of posting your content highly important. You need to immediately like and respond to any comment on your post to show the algorithm that the post is active and relevant to your intended audience.

Create short-form content.
People don’t have the patience to read long-form posts; writing short-form will increase the chances that your content will be read.

Create content that keeps users on Facebook.
Facebook wants its users to stick around as long as possible and be exposed to ads. The algorithm will de-prioritize your content if it’s filled with links to external websites. Promoting your business without adding external links might be challenging, but there are tools on Facebook that can help you. For example, if you have an online shop, you can sell your products directly from your page on Facebook.

Upload native video content.
Facebook tries to compete with Youtube and be the place you go for all things related to social networking and media consumption. Creating short and catchy videos linked to your business is a great way to increase engagement with your audience.