Handling multiple objections

Address secondary objections head-on rather than accepting the prospect's objections.
Begin by explaining to the prospect that their objection isn’t in their best interests. For example: “I hear what you’re saying, [state the prospect’s name] but let me just say that I’ve been doing this for quite some time now, and if there’s one thing I’ve learned…..” Then, loop back to the sale and say, “In fact, let me say this: one of the true beauties of the situation is that right now…”, then outline a major benefit your company can offer.

Lower the prospect’s action threshold right on the spot by doing the following actions:
a) Offer a money-back guarantee or cooling-off period as an incentive.
b) Counter worries or concerns - offer comprehensive support, highlight your success in long-term relationships and/or blue-chip customer service.
c) Highlight the positives to outweigh the prospect's negative thoughts regarding the buying decision. Start off by saying, “[State your prospect’s name], let me ask you an honest question: what’s the worst that can possibly happen here?” Then sum up the benefits, highlight how easy the sales process is, offer an incentive, and then ask for the order.

Address buying uncertainty by increasing the prospect’s pain threshold.
Ask your prospect to consider what will happen if no action is taken in terms of pain points in an empathetic way. Then, explain how your product, you, and your company can resolve their pain, focusing on increasing their emotional certainty. Finally, paint your prospect a picture of the future, where they can see themselves using the product and reaping the benefits, then close and ask for the order.