Immerse yourself in the topic.
What is the problem you're trying to solve? Start by immersing yourself fully in it. Gather data from multiple sources and explore different perspectives. For example, if you’re writing an article, read relevant books, articles, and studies, and take detailed notes.
Step away for incubation.
After gathering information, take a break to let your subconscious mind work on the problem. Engage in activities like taking a walk, exercising, or enjoying a hobby. This break can help new ideas form without conscious effort.
Stay alert for moments of illumination.
Be ready for sudden bursts of insight that often come when you’re not actively thinking about the problem. Keep a notepad or a note app on your phone handy to jot down any ideas that pop up while you’re doing something else, like cooking or driving.
Critically verify your ideas.
Once you have an idea, take the time to refine and assess it. Review your work for accuracy, clarity, and coherence. For example, if you’ve written a draft, read it aloud to catch mistakes and improve flow, or ask a friend for feedback.
Cycle through the stages when necessary.
Understand that creativity isn’t a linear process. You might need to revisit previous stages or cycle through them multiple times. For instance, if feedback highlights gaps in your work, return to the preparation stage to gather more information or take another break for incubation.

Go through the four stages of creativity

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