Identify your ideal client and target market

Identify common characteristics
Identify common characteristics of your profitable clients that refer business, research client behaviors, and develop a visual picture of your ideal client.

Identify your target market
Create a description of your ideal target market that is clear and concise, so you can communicate this to the wider team.

Uncover frustrations
Ascertain a common frustration across your target market so that you can gain a greater understanding of their wants and needs.

Determine market viability
Determine whether your ideal target market is large enough to support your business. Can you communicate with key decision-makers and are they willing to pay a premium for your products or services?