Increase retention using one of these strategies.

These are strategies that top-growing companies use in order to significantly increase users’ engagement with their product or service.

Growth teams should experiment with providing customers with a range of rewards and encouraging them to take action to receive them. The more action taken, the greater the rewards and the greater the perceived value.

1. *Brand ambassador programs.*
   This is about making your best users feel special. You can do that by giving them recognition or special treatment.

2. *Recognition of achievements.*
   You can send notifications when a user achieves some milestone.

3. *Customization of the relationship.*
   This is about understanding individual users and communicating with them on a personalized level.

4. *More value coming soon.*
   Using your product or service can be like a story, in that people will look forward to getting more value.