Increase retention using one of these strategies.
from Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
These are strategies that top-growing companies use in order to significantly increase users’ engagement with their product or service.
Growth teams should experiment with providing customers with a range of rewards and encouraging them to take action to receive them. The more action taken, the greater the rewards and the greater the perceived value.
How to Apply This
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*Brand ambassador programs.*
This is about making your best users feel special. You can do that by giving them recognition or special treatment. -
*Recognition of achievements.*
You can send notifications when a user achieves some milestone. -
*Customization of the relationship.*
This is about understanding individual users and communicating with them on a personalized level. -
*More value coming soon.*
Using your product or service can be like a story, in that people will look forward to getting more value.
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