Increase the commitment of users from the very beginning.
from Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
According to the book Influence by Robert Cialdini, if we put more actions or more time into a something, we feel more connected to it, and it’s more difficult to abandon it. We think, “Since I got so far, it would be a waste of time to stop now”.
How to Apply This
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*Make users provide more information about themselves from the very beginning.*
The more they provide, the more ownership they will feel of their newly created profile. -
*Make users invest more time during the registration process.*
It will increase their engagement. -
*Give users some simple tasks to do. But not too simple.*
If the tasks are challenging enough, users will get into the flow state, and it will be difficult to stop doing what they are doing. They will get engaged instantly. -
*Ask your users a few simple questions.*
Neil Patel, one of the best online marketers, recommends asking around five questions of multiple choice with a maximum of four answers. -
*Add gamification elements.*
For example, unlock more features as users progress with your product.
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