Increase the outputs that matter.

Mastering the art of Prolific Quality Output allows you to aim most of your attention and effort to the things that bring you results. By setting your priorities, you minimize distractions and focus only on what brings you closer to your goals.

1. Determine your Prolific Quality Output (PQO).
   Determine the outputs that matter the most to your success, differentiation, and contribution to your field or industry.

2. Be prolific in creating those outputs with high standards of quality.
   Continuously give it obsessive attention and dedication over the long term. Spend at least 60% of your time producing outputs that really matter. Focus there and say no to things that distract you from your prioritized activities. This includes interesting opportunities.