Keep your storytelling ethical

Instructions

Remind yourself and your team of your brand’s core values.
Do this especially before creating story concepts to work with.
Create a code of ethics for your brand storytelling and abide by them.
Your brand’s code of ethics can be guided by the following questions: Does this story reflect the company's core values? Has this story fostered trust with every stakeholder? Is this story helpful in building relationships? Does this story include diversity and inclusiveness? Is this story in accordance with the company's commitments and promises to its customers?
Ensure that every story concept meets your brand’s code of ethics.
Before testing any story concepts, compare them to your brand's code of ethics to ensure that each concept is up to par and ready to test.