Make your company be like a cult.
from Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
Creating a company culture is not enough, because it sounds more like a strategy to acquire more talented people. What you need in your company is to create a cult, in order to have all your people feel like they are in an organization that has its own secrets.
How to Apply This
-
Hire people personally.
Don’t outsource it, it’s too important. -
Attract talented people to work for you by showing your uniqueness.
The first people you hire will be attracted by the stock option, however, the more people you hire, the more difficult it is to attract talented people. You will not convince them by your prestige, money, or stock options. Instead, show them your uniqueness - something that they will find only in your company. -
Everyone in your company should be different in the same way.
That means all your people should wear the same t-shirt with a logo of your company, or do the same thing together (like watching Star Wars). -
Every individual should be clearly distinguished by their work.
Every single person should have exactly one responsibility. This will eliminate competition for the same positions, improve cooperation, and more.
Why Use Mentorist?
- Track your progress and build lasting habits
- Get personalized reminders to stay on track
- Access hundreds of book summaries with actionable steps
- Transform knowledge into action in just 15 minutes a day
Ready to Take Action?
Download Mentorist to track your progress, get personalized reminders, and turn this insight into a lasting habit.