Map the route to the aha moment.

Before, we talked about the aha moment. If you know it already, you should know how important it is for your product. Users that visit your page often don’t know much about it. They don’t understand why your product is so good.

That’s why creating a very good funnel is so important. Using these steps, you will improve your funnel in a scientific way.

1. *Use any tool to create a funnel report.*
   You can use such tools as Kissmetrics, Mixpanel, Google Analytics, and Adobe Omniture SiteCatalyst.

2. *Analyze every single step of the user journey.*
   See how many users progress and how many drop off in any moment of time.

3. *Find pages that are worth experimenting on.*
   Start with those that have a very high number of drop-offs.

4. *Start experimenting.*
   If you know the aha moment of your product, at this point you should come up with many ideas on how to improve the activation rate of the page.