Optimize your social media profile

Choose a neutral screen name.
Use a simple one—for example, Guy Kawasaki, not G. Kawasaki, or GT Kawasaki.

Be authentic.
People spend a few seconds looking at your profile. You need to show that you are friendly and reliable.

Focus your avatar on your face.
It shows who you are and proves your reliability. Try these three tips: 
 - Go asymmetrical. Symmetry isn’t that interesting, so don’t put your face in the middle. 
 - Face the light. Let the light come in front of you, not the opposite. 
 - Find a good-quality photo. Your picture should be at least 600 pixels wide.

Use a similar profile picture on all your social media platforms to avoid confusion.

Add your own tagline.
It shows why your organization exists. Keep it between 2-4 words ideally.

Use a cover to tell your story.
It’s a bigger format picture that addresses important things for you (a dog, family, passion, book, etc.)

Use a vanity URL.
Links without vanity URLs tend to be much longer and more difficult to remember.

Test your account on incognito mode.