Pay attention to everything.

You can easily outperform competition by shifting your attention to new platforms and new trends. Instead of looking at competition, listen to people and find what’s trendy.

1. Pay attention to:
   What your customers are talking about.
   New trends in your field.
   The biggest controversies.
   And more.

2. Pay attention to new social media channels.
   Develop skills in new platforms that are popular or getting popular fast. Don’t stick to only one.