Rember the essentials

Be passionate.
Passion is the feeling your customers get from you when you interact with them, whether in person or online. You need to find out what drives you as an individual and run a business about that.

Make a plan and be consistent.
As with anything that you engage within the social media world, creating a recognizable brand as a thought leader takes time. A content calendar can help you consistently write content to gain traction and awareness of your brand.

Make a strategy for each platform.
Each social media platform has its own rules. You must learn what works and what doesn't on each platform and optimize your content to attract the algorithm and audience.