Principles of Marketing
Product marketing
Research three crowdsourcing campaigns that companies have used for the past two years

Research three crowdsourcing campaigns that companies have used for the past two years

from Principles of Marketing by Philip Kotler, Gary Armstrong

How to Apply This

  1. Open your phone or any other gadget that is connected to the internet.

  2. Grab a paper or a blank document where you can put your notes on.

  3. Open your browser.

  4. Search for the companies that are crowdsourcing product innovation ideas. Write your notes down.
    The company’s size and location don’t matter.

  5. Research three crowdsourcing campaigns that companies have used within the past two years. Write them down.

  6. Read all the information about your chosen campaigns.
    Make sure you understand them all.

  7. Based on your research, were the campaigns successful? Write your answer down.

  8. If you answered yes, what makes them successful?

  9. If you answered no, what do you think are the factors that made them unsuccessful?

  10. Review your answers.
    You may add necessary information to widen your understanding of crowdsourcing campaigns.

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