Research three crowdsourcing campaigns that companies have used for the past two years
from Principles of Marketing by Philip Kotler, Gary Armstrong
How to Apply This
-
Open your phone or any other gadget that is connected to the internet.
-
Grab a paper or a blank document where you can put your notes on.
-
Open your browser.
-
Search for the companies that are crowdsourcing product innovation ideas. Write your notes down.
The company’s size and location don’t matter. -
Research three crowdsourcing campaigns that companies have used within the past two years. Write them down.
-
Read all the information about your chosen campaigns.
Make sure you understand them all. -
Based on your research, were the campaigns successful? Write your answer down.
-
If you answered yes, what makes them successful?
-
If you answered no, what do you think are the factors that made them unsuccessful?
-
Review your answers.
You may add necessary information to widen your understanding of crowdsourcing campaigns.
Why Use Mentorist?
- Track your progress and build lasting habits
- Get personalized reminders to stay on track
- Access hundreds of book summaries with actionable steps
- Transform knowledge into action in just 15 minutes a day
Ready to Take Action?
Download Mentorist to track your progress, get personalized reminders, and turn this insight into a lasting habit.