Scale your audience.

Ask your team members to create and share social media content.
Each team member should create content that they’re knowledgeable about. One example is asking your manager to produce content about marketing tips.

Perform interviews, podcasts, and webinars with industry leaders.
To convince industry leaders to participate, email them a message that portrays your credibility and the exposure they will receive by participating.

Get media coverage.
Seek out podcasts, press, and TV opportunities. Journalists typically seek unique, interesting stories to share, so your pitch should highlight the unique aspects of your brand story.

Be transparent with your audience.
Share both achievements and mistakes to build trust with your audience.