Building a StoryBrand
Branding
Transform your organization
from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
How to Apply This
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Ask yourself “Does every stakeholder understand the story of your customer and the role the organization plays in that story?
Reflect on the answer. -
Write your company’s story
Employees are the heroes, and leaders are the guide. Use all the tools you have learned thus far to construct your company’s story.
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